The public value of an MU Extension program is the value of that program to non-participants.
Extension programs create public value by meeting one or more of the following criteria:
- Narrowing an information gap
- Addressing crucial concerns about fairness
- Benefitting those who do not participate in the program
- Reducing costs for others
- Improving market outcomes
Public value messages are formulated for specific stakeholders. In the public value context, a stakeholder for an extension program is a non-participant, whose support for the program is valued. Examples include county and state government officials, program partners and donors.