University of Missouri Extension

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Marketing & Communications

County Council Member's Role
in Building Community Relationships

County council members are University of Missouri Extension's link to the people in their communities.

Be knowledgeable about the educational needs of the community and local extension educational programs.

  • Work with faculty and staff to develop educational programs that meet local education needs.
  • Help neighbors, business associates and friends connect with Extension.

Be an ambassador for University of Missouri Extension in your community.

  • Share information about impacts, programs and needs assessments with county commissioners, legislators and other decision makers and opinion leaders.
  • Develop working relationships with news media. Through personal visits, phone calls, media advisories and news releases, keep media informed of local extension activities, program impact and the mission of Extension.
  • Make presentations to civic groups and community organizations.
  • Prepare an attractive annual report that emphasizes educational impact. See County Annual Report Checklist
  • Participate in local festivals, fairs and other exhibiting opportunities.

Develop relationships in the community

  • Invite elected officials, community leaders and University alumni to participate in programs.
  • Create linkages with University alumni in your community
  • Host events for local leaders. Invite program participants who can explain how your programs improved their lives.
  • Use Extension marketing and communication pieces, and use the logo consistently and appropriately. Consult the Graphic Standards.
  • Establish a county extension council marketing committee to provide leadership in making extension visible in the community.
  • Participate in the UM Alumni Alliance Legislative Day in Jefferson City.
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Last modified:
July 24, 2008