Do-it-yourself communications

Use these pages to find communications policies, instructions and guides.

Graphic identity standards and logos

MU Extension has produced MU Extension Graphic Identity Standards, a guide that will ensure we follow best practices of visual identity. Visual identity is a major contributor to brand promise — the promise of what MU Extension can do for our clients and a visual reminder of their experiences with us.

Please download the PDF of this document and follow the guidelines. Hyperlinks within the PDF will connect you to many helpful resources and downloads.

Editorial style and usage

MU Extension’s collection of decisions about grammar, naming conventions and punctuation.

Copyright, fair use, permissions and photo usage

Policies and forms regarding copyright policies, fair use, permissions and photo usage.


Downloadable templates and often-used office documents.


Concepts, policies and tools to help you explain how MU Extension helps improve people's lives.

Media relations

Guides for working with local media to get programming information and news about MU Extension into the news.


Simple tips to improve your photography.

Social media

Guidelines and a worksheet to help you get started or evaluate where you are.

Webpage support

Resources, policies and information about MU Extension’s webpages.


Guides to help you communicate more clearly and concisely in your writing.

Video production

Instruction and tutorials on assembling and using the iPads, video equipment and sound production tools distributed to county offices to make quality videos and recordings.