University of Missouri Extension

SX1011, Revised January 2004

Marketing Strategies for Farmers and Ranchers

Editor's note
The following abstract describes a publication that is only available for purchase. A link to ordering information is on this page.

This bulletin from USDA's Sustainable Agriculture Network (SAN) offers snapshots of the many alternatives to marketing commodities through conventional channels. Written for producers and the agricultural professionals who work with them, "Reap New Profits: Marketing Strategies for Farmers and Ranchers" offers practical tips on how to get started in alternative marketing enterprises, peppered with numerous examples of people using such strategies in the field. The bulletin describes how to break into farmers markets, establish pick-your-own operations and farm stands, begin entertainment farming, open a Community Supported Agriculture (CSA) farm, join or start a cooperative, sell to restaurants or through mail order and the Internet. The bulletin also lays out ways to direct-market meat and process and add value to farm products.



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