Friday, May 12, 2017, 9 a.m. to 4 p.m.
This innovative workshop and University of Missouri Extension curriculum provides the knowledge and tools to increase local and regional economy through tourism initiatives that focus on the arts, culture, and heritage.
• Learn how the arts, culture, and history can be a cornerstone for tourism and economic development
• Explore how arts and cultural heritage tourism can align with agri-business, eco-tourism, and adventure-based tourism
• Assess if arts and cultural heritage tourism is a fit for your community or region
• Plan for, develop, implement, and evaluate arts and cultural heritage tourism programs, events, and attractions, from a community standpoint
• Learn how tourism focused on community arts, culture and history can contribute to community pride, stability, growth, preservation and protection of resources, and economic development in a community or region.
Studies show that heritage travelers stay longer at their destination, spend more money and tend to put money back in the communities they visit. Over the years, travelers have outgrown homogenized places and are now looking for unique, authentic experiences—such as those that include the arts, culture, and history of a region.
This workshop is a hands-on training to pilot Arts and Cultural Heritage Tourism curriculum to be released by the University of Missouri in the fall of 2017. The workshop and curriculum focus on assessing, developing, designing, implementing, managing and evaluating arts and cultural heritage tourism attractions, events or initiatives from a community standpoint.
This workshop is geared towards leaders in community arts organizations, art studios, and galleries, heritage festivals, lodging businesses, chambers of commerce.
More information about this event