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Professional development events

    Social Media Road Map for Business


    Tuesday, Nov. 5, 2019, 5:30 p.m. to 8:30 p.m.


    Missouri SBDC
    4747 Troost Avenue, Kansas City MO map...


    This fast-paced, three-hour training course will help you develop an actionable social media plan that protects your business and shows you how to track your return on investment.

    Course includes:

    • Three-month social media strategy

    • Weekly social media marketing routine

    • Social media etiquette and guidelines for businesses

    • How to audit your company‚Äôs social networks

    • What, when and how often to post on the top social networks for business

    • How to stay in front of customers on Facebook without boosting posts

    • How to use social media to capitalize on trade shows and sponsored events

    • What to do when someone makes ugly comments or gives you a bad review

    • Which analytics matter: how to track the real return on investment

    • Minimum time / financial investment required to manage social media

    Class cost is $199 with scholarships available to dislocated workers or residents/business owners in KCMO. 

    To enroll for class, please go to center website at and pay/enroll through calendar. If a scholarship applies to you, fill out scholarship application prior to payment.




    Yvonne Kretsinger,
    Missouri SBDC at University of Missouri-Kansas City (UMKC)
    phone: 816-235-6063

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