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    Online Marketing Trends & Tactics


    Wednesday, Nov. 28, 2018, 9 a.m. to noon


    MSU's Robert W. Plaster Free Enterprise Center
    405 N Jefferson Avenue, Springfield MO map...


    It's been said that the Internet levels the playing field for large and small businesses. You don't have to spend tons of money on a web site to gain on-line customers, but you do need a plan. If you want to know how successful web marketers design web sites and communicate with their customers, this "best practices" presentation is for you. Did you jump onto the web bandwagon without first defining what your organization wants to accomplish? This seminar will introduce the powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence. You will learn how to develop objectives, strategies, tactics, and measurable results for marketing your business on the worldwide web. Plus, discover how to avoid the most common mistakes companies make in the transition to e-commerce.

    Topics include:

    Creating an effective web strategy
    Identify critical content & avoid costly mistakes
    Effective page layout & design
    How to make your site interactive
    Understanding search engines
    How and when to use special effects
    Tips to drive more traffic to your site
    Do's & Don'ts of E-Mail Marketing
    Making e-commerce safe & easy for your customers
    More information about this event

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    Tara Horton,
    Missouri SBDC at Missouri State University (MSU)
    phone: 417-837-2617

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